How Digital marketing Impacts in the Branding of a Product or a Company

How Digital marketing Impacts in the Branding of a Product or a Company

In this present competitive market with millions of users on LinkedIn, Facebook, Twitter the companies are paying great attention to Social Media Marketing. It has become a big platform for companies to engage with customers, generate leads for their business, promoting their products and services. Like any Marketing Strategy, Social media can work for or against the organization.

There is an Airline calledΒ Cebu Pacific, an Asian Airline, you will see that the Customers are uploading youtube videos on behalf of the company and gathering millions of views, posting pics on Facebook. This is called customer based branding which helps the companies in a large way. Just imagine the retention of customers, Customer satisfaction and imagine the impact on prospective customers for that airline. This is is how is how social media can impact the business in aΒ  good way.

Another example I want to share is of Dominos Pizza. Domino’s back in 2016 launched their Facebook Messenger Chatbot. It really made the processing of ordering Pizza much easy. You just need to type “PIZZA” or send the popular Pizza emoji in facebook messenger. The Chatbot helps you to place the order for your Favourite Pizza. This Online feature was really liked by people and started to use Facebook Messenger to order Pizzas. It was first launched in UK and Ireland and later was launched in other countries.

Many companies promote and run discount campaigns for their products. But when the customers go to purchase they would find there are “n” number of terms and conditions to avail the discount which demotivates the customer and create a bad image. This is because when the company was running the campaign they just lured people by showing them the schemes but didn’t highlight the terms and conditions part which created a negative image of their brand. So I think just for the sake of footfall the companies shouldn’t run campaigns by hiding things and should be transparent on it.

Many companies are very afraid of the downside of the Social media. There are customers who say negative things about a particular brand on social media depending upon their toxic experience with the brand which results in a decrease in prospective sales of that particular brand. Nowadays people are smart and they choose a particular brand after reading the reviews. So the companies have to be cautious to protect their brand from negative things.

Social Media the virtual world is where the current population live and if the companies want to engage and communicate with them they have to embrace social media. Even the Big brands like Apple, Mercedes Benz, Amazon are very serious about their branding on Social media platforms. If Companies avoid Branding through Digital Marketing then they might face the consequences of profitability and Sales in near future. The best part is most of the Startups are implementing Digital Marketing Strategies in their business plan and they are witnessing the results. So I think the companies which have still not moved on to Digital marketing should think upon seriously.

43 thoughts on “How Digital marketing Impacts in the Branding of a Product or a Company

  • May 22, 2018 at 1:47 am
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    This post was very informative and I really enjoyed it. I believe that social media is a huge way of marketing and branding. If companies chose not to use social media with branding is a huge mistake. Thank you for sharing

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    • May 22, 2018 at 1:52 am
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      You are absolutely right Haley. Thank you for your thoughts. glad to hear from you. πŸ™‚

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  • May 22, 2018 at 2:08 am
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    Thank you for the great informative. It gave me a lot to think about and look into.

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  • May 22, 2018 at 7:56 am
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    Wonderful sharing! Thank you very much for this amazing article. What a good post and I love your good written I will show this to my friends. Glad that you share this

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    • May 23, 2018 at 12:38 am
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      Thank you so much Geoff . Glad to hear from you πŸ™‚

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  • May 22, 2018 at 10:29 am
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    Great post. I do like when brands take advantages of social media. It’s part of our life after all. I know I check a brand or new place facebook page before making contact with them.

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    • May 23, 2018 at 12:38 am
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      Thank you Cristina. Glad to hear your feedback on this topic . All the best .

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  • May 22, 2018 at 10:35 am
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    Great post! I find it hard to find legitimate companies for digital marketing though..

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    • May 23, 2018 at 12:37 am
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      Glad to hear from you David πŸ™‚ Thank you .

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  • May 22, 2018 at 11:20 am
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    That is how Zuckerbèrg made a huge amount of money at an early age. How cool is that?

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    • May 23, 2018 at 12:36 am
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      Yes Absolutely true Hannah. Glad to hear from you. πŸ™‚

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  • May 22, 2018 at 12:34 pm
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    I know I use social media a lot to promote my blog posts. Or if I find a deal, I’ll post it on social media as well! It’s a great way to get info out.

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    • May 23, 2018 at 12:36 am
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      Thanks for sharing your feedback. Glad to hear from you. πŸ™‚

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  • May 22, 2018 at 1:53 pm
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    This is great I do think if companies come up with unique ideas, customers are going to talk about it more and give them a bit of a buzz around the internet.

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    • May 23, 2018 at 12:34 am
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      Thank you so much Sarah.Glad to hear your thoughts on this. πŸ™‚

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  • May 22, 2018 at 1:59 pm
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    My husband makes it a point to contact companies when he has a positive experience. He tells them that people are always willing to highlight the negative, but not the positive.

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    • May 23, 2018 at 12:34 am
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      Thank you for the feedback Heather. Glad to hear from you.

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  • May 22, 2018 at 3:08 pm
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    I think it has such a huge sensitive impact to businesses and products. I mean almost all people are online check what nots and brands specially. I could not agree more to all of this.

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    • May 23, 2018 at 12:32 am
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      Glad to hear from you Quinn.Thanks for your thoughts πŸ™‚

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  • May 22, 2018 at 3:11 pm
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    Wow! Very informative especially for those who are social media influencers. Great read!

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    • May 23, 2018 at 12:31 am
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      Glad to hear from you Essi. Thank you for the feedback πŸ™‚

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  • May 23, 2018 at 6:58 am
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    Marketing for a brand is a must. Social media is very important to marketing in 2018 so brands should always be up to date with connecting with their consumers with many platforms.

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  • May 23, 2018 at 5:06 pm
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    This was a great and relevant post πŸ™‚ It was very informative and impactful πŸ™‚ thank you for sharing

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  • May 23, 2018 at 6:36 pm
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    Social Media is a powerful tool and easy to get into. It’s the best way to reach your audience directly and grab their attention instantly.

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  • May 23, 2018 at 6:36 pm
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    Hmmmm…gives me some ideas of how I can do more with my website and services through digital marketing and use of social media – thanks for the tips!

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  • May 23, 2018 at 11:00 pm
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    Yes! Totally agreed πŸ˜ƒ The world is utilizing social media as a tool and a platform to do business. Smart businesses utilize the latest tech to appeal and serve their customers. πŸ‘πŸΌ

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  • May 24, 2018 at 12:00 am
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    I use social media for my blood posts, brand campaign, and hosting events! Great post!

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  • May 24, 2018 at 9:32 pm
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    Digital media is the wave of the future! I know what an effect it has had on my business!

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  • May 25, 2018 at 5:10 am
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    This is beyond insightful! I wish more brands understood the impact of social marketing.

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  • May 25, 2018 at 10:53 am
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    I didn’t know about Domino’s pizza chatbot! That’s so handy and so convenient!! Also, I think whether we love or hate digital marketing, there’s absolutely no denying that it works. The way social media can influence our purchases is crazy

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  • May 25, 2018 at 6:13 pm
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    I so agree companies need to be on digital to survive. It is amazing the companies that don’t have social media.

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  • May 26, 2018 at 3:02 am
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    Yeah I agree that social media has become a big platform for companies to engage with customers. I’ve heard about FB Messenger chatbots to becoming more and more popular too.

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  • May 26, 2018 at 7:01 pm
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    Wow that’s crazy that you can simply chat on Facebook to order a pizza. I will have to try that myself. It definitely makes sense. The people are on social media, so you might as well use that to your advantage.

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  • May 27, 2018 at 2:23 am
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    You’re right about people living on social media. If you’re not there, you’re square (and definitely missing out).

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  • May 27, 2018 at 9:08 am
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    For many startups and online businesses, social media is a very cheap advertising and promotion tool so I believe it gives more opportunities. you can do so much on social media these days!

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  • May 27, 2018 at 12:31 pm
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    This kind of insight enlightens me. Thank you for sharing this. Maybe I need to maximize the use of these sites as well.

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  • May 27, 2018 at 6:53 pm
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    I think if a company doesn’t have social media yet – they are doomed to fail. I believe any brand should be using the power of the internet for their business.

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  • May 28, 2018 at 2:26 am
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    As a small business owner, using social media has been key in my business’ success. It is amazing how far social media can grow your business.

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  • May 28, 2018 at 5:33 am
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    Digital marketing is everywhere right now! Every brands out there should definitely utilize social media if they haven’t already.
    xo, Sondra
    Cuisineandtravel.com

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  • May 28, 2018 at 10:51 pm
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    Digital Marketing is so important, especially because of our “digital,” time right now. Technology is running the world! Thanks for sharing! πŸ™‚

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  • May 30, 2018 at 4:22 am
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    Digital Marketing is boom in the industry now.I have started upgrading my digital marketing skills now and growing slowly for my blog as well and seeing good responses.

    Btw thanks for this lovely post.

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  • May 30, 2018 at 4:50 am
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    Social Media is NOW. You must embrace social media if you want to have a strong business presence online.

    Reply

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