How Digital marketing Impacts in the Branding of a Product or a Company
In this present competitive market with millions of users on LinkedIn, Facebook, Twitter the companies are paying great attention to Social Media Marketing. It has become a big platform for companies to engage with customers, generate leads for their business, promoting their products and services. Like any Marketing Strategy, Social media can work for or against the organization.
There is an Airline called Cebu Pacific, an Asian Airline, you will see that the Customers are uploading youtube videos on behalf of the company and gathering millions of views, posting pics on Facebook. This is called customer based branding which helps the companies in a large way. Just imagine the retention of customers, Customer satisfaction and imagine the impact on prospective customers for that airline. This is is how is how social media can impact the business in a good way.
Another example I want to share is of Dominos Pizza. Domino’s back in 2016 launched their Facebook Messenger Chatbot. It really made the processing of ordering Pizza much easy. You just need to type “PIZZA” or send the popular Pizza emoji in facebook messenger. The Chatbot helps you to place the order for your Favourite Pizza. This Online feature was really liked by people and started to use Facebook Messenger to order Pizzas. It was first launched in UK and Ireland and later was launched in other countries.
Many companies promote and run discount campaigns for their products. But when the customers go to purchase they would find there are “n” number of terms and conditions to avail the discount which demotivates the customer and create a bad image. This is because when the company was running the campaign they just lured people by showing them the schemes but didn’t highlight the terms and conditions part which created a negative image of their brand. So I think just for the sake of footfall the companies shouldn’t run campaigns by hiding things and should be transparent on it.
Many companies are very afraid of the downside of the Social media. There are customers who say negative things about a particular brand on social media depending upon their toxic experience with the brand which results in a decrease in prospective sales of that particular brand. Nowadays people are smart and they choose a particular brand after reading the reviews. So the companies have to be cautious to protect their brand from negative things.
Social Media the virtual world is where the current population live and if the companies want to engage and communicate with them they have to embrace social media. Even the Big brands like Apple, Mercedes Benz, Amazon are very serious about their branding on Social media platforms. If Companies avoid Branding through Digital Marketing then they might face the consequences of profitability and Sales in near future. The best part is most of the Startups are implementing Digital Marketing Strategies in their business plan and they are witnessing the results. So I think the companies which have still not moved on to Digital marketing should think upon seriously.