What is Black Hat SEO and White Hat SEO?

Black HAT SEO & White HAT SEO

Black Hat SEO and White Hat SEO strategies are generally used to improve the site ranking on web search engines.

Black Hat SEO refers to the strategies used to improve the website ranking by breaking the rules/norms of search engines. It is focused on search engines however not on clients who read your substance. The website owners apply Black Hat techniques requires time & patience to be ranked in the top position. On the other hand, White Hat SEO give preference more to the human group of spectators than the search engines. The site proprietors who utilize white hat SEO techniques need to rank their website by following the search engines rules by not crossing the guidelines limit.

I am composing this article by remembering the newbie bloggers. In some cases, Newbie’s start using white hat SEO without sufficient knowledge & methods hence it results in Black Hat SEO. So, let us see the difference between the Black Hat SEO techniques and White Hat SEO strategies which influences your site positioning.


NO KEYWORD STUFFING – When you compose a blog you ought to consistently remember by not overusing the keywords in your content. There is no fixed percentage yet at the same time, it is preferred to keep your keyword density within 2-3%. A few bloggers Keyword usage shoots up to 6-7% which doesn’t result in a positive note but it will have a negative impact for search engines which results as Black Hat SEO followed by affecting/influencing your website positioning/ranking.

CLOAKING: Cloaking is a technique used to deliver the content on a web page to the search engine than presenting the content to the users/ readers. In Cloaking the user and the search engine are not on the same page hence it isn’t a decent practice to be implemented in your strategies.

MIRROR WEBSITES: Mirror websites are where the Website owner has multiple websites yet distributes nearly a similar content in each of his websites.

DOORWAY or GATEWAY PAGES – These sorts of pages are of low quality where the website proprietor simply use Keyword stuffing however not using significant or quality content. These pages are known as Doorway or Gateway Pages.


Following the Search Engine guidelines:  Every blogger needs their website to be ranked high. This can be possible by following the guidelines instead of imbibing Black Hat SEO strategies and breaking the search engine rules. You can locate the official Google Webmasters Guidelines here.

  • Try not to manipulate the crawlers as well as the clients – Present a similar data/information to the web crawlers and to the clients.
  • No Plagiarism – The content ought to be remarkable/unique, it shouldn’t be copied from other websites. Indeed, you can take a few ideas and can articulate it however don’t duplicate by copying exactly.
  • Keyword Density – Don’t attempt keyword stuffing in your blog. It will affect your ranking and isn’t advisable to do it. Keep the Keyword density within 2-3 %.

Compose content as per users’ requirements: The content which you are eager to compose ought to be composed by keeping the clients/users as a top priority. If the content is good enough, they will share the substance to others, Dedication/commitment will bring about the high ranking of your site.

By utilizing these White Hat SEO strategies and by maintaining a strategic distance from Black Hat techniques a healthy website can be maintained.

5 thoughts on “What is Black Hat SEO and White Hat SEO?

  • September 6, 2019 at 12:18 am

    I’ll have to agree that at times, bloggers can fall for keyword stuffing. That’s why I love using the Yoast plugin which alerts me whenever I’ve over-used the keyword or if I should add more synonyms.

    • September 6, 2019 at 10:13 am

      Nice article. I’m glad you wrote it where someone who is now starting can follow along.

  • September 6, 2019 at 11:19 am

    Going to have to save this post to look back at it again. I learned so many things that I didn’t know. Like using your keyword too much does more har than good! Thanks for the tips!

  • September 7, 2019 at 12:58 am

    I have learned something new today. Although I am sure that I have not done keyword stuffing, it is still great to know about its adverse effect and avoid it altogether.

  • September 7, 2019 at 4:13 pm

    These are some wonderful SEO tips! I wish I knew these tips when I started blogging a few years ago!


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